Changing the logo is one of the common and smart actions that many brands and businesses do during their lifetime. Making minor changes or redesigning a brand’s logo is done for different purposes, and every business must update its marketing strategies after a while in order to survive in the current competitive markets. Sometimes, your old logo, which was designed several years ago, may not match today’s criteria and the taste of current customers. Sometimes, your logo may not have something special and new to say compared to the competitors’ logos, and it will be forgotten over time

Therefore, in order to be able to keep up with the latest business methods of today, you must always think about changes and transformations. Changing the brand logo is one of these positive changes and developments that will lead to the progress and development of your business. Making changes in the logo may seem a bit risky or even illogical; But when you do it correctly and following the principles of logo design, the result will be very bright and positive

Taking into account the same engineering and practical principles in order to advance the goals and develop its products, ESFAHAN YAKHCHAL COMPANY changed the visual form of its logo to update its brand logo as it updated its equipment and products

You can see the new shape of the Isfahan refrigerator company logo in the photo of the main page header and the rest of the pages